Overview

Since 2022, SEEQER has partnered with Edua Lena, a dynamic leader with over 15 years of experience across healthcare, education, nonprofit management, and financial services technology startups. Edua’s vision was bold: to sell 10,000 units of her upcoming book, secure a CIO position at a Fortune 1000 company, and earn a seat on a board of directors. As her personal brand strategist, SEEQER has been integral in reshaping her image, driving her transition into a public figure, author, and co-founder of Chippit.

The Approach

SEEQER’s strategy was rooted in ethnographic research, diving deep into the core of Edua’s audience—professionals of color and women in corporate spaces. Recognizing that traditional marketing wouldn’t suffice, the strategy centered on building trust and credibility through media appearances and targeted community engagement. This omni-channel approach created a seamless brand experience across platforms, ensuring Edua’s message resonated authentically with her audience.

The strategy also focused on positioning Edua not just as an advocate but as a subject matter expert whose insights and leadership could drive significant impact in both B2B and B2C environments. This required careful alignment of her brand with her broader goals, particularly in navigating the complexities of the rapidly changing political landscape surrounding gender and inclusion.

Navigating a Changing Landscape

Over the last two years, as policies affecting trans children and broader gender issues shifted, SEEQER’s strategy for Edua was agile, allowing for rapid pivots that kept her voice relevant and impactful. This approach ensured that Edua remained a beacon of hope and a trusted resource for her community, reinforcing her position as a leader in her field.

The Results

Through this strategic partnership, Edua has successfully transitioned into a public figure with a strong digital presence. Her growth as an author and co-founder has been supported by SEEQER’s ongoing management of her image and brand.

Edua’s journey with SEEQER highlights the importance of a research-driven, adaptive branding strategy. Today, SEEQER continues to manage all aspects of Edua’s image, activating her brand in ways that align with her goals as both an author and a co-founder, ensuring her continued impact and success across multiple platforms.