Overview

In 2022, I made a pivotal decision to establish myself as a thought leader in cultural competency and branding. Recognizing the power of narrative in brand creation, I began by writing Power, Beats, and Rhymes, a book designed as a pragmatic guide for marketers and solo brand creators. The book was crafted to demonstrate the narrative impact and power that individuals hold in building their brands, especially within the context of cultural and social relevance.

My Approach

The journey began with the creation of Power, Beats, and Rhymes. I meticulously designed this book to serve as a practical educational tool, structured into three sections with 38 actionable tips. I developed the content through extensive research, ensuring it was tailored to resonate with BIPOC marketers and creatives. I carefully chose the size, layout, and conversational tone to make the book accessible and impactful, breaking away from traditional academic approaches.

After completing the book, I shifted focus to creating SEEQER, a creative agency that would encapsulate my vision for culturally resonant branding. I developed the brand from the ground up, handling every aspect of its formation, including naming, service offerings, pricing, and a comprehensive three-year financial plan. I designed SEEQER to not only operate efficiently but also to scale as a business. With the infrastructure of SEEQER in place, I published Power, Beats, and Rhymes through SEEQER as its first major project, showcasing the agency’s capabilities in product design, content strategy, and cultural competency.

Production and Execution

I oversaw every detail of the book’s production through SEEQER. This included the interior design, typesetting, coordinating editing, mastering, and graphic design. I ensured the book was published and made readily accessible through major platforms such as Amazon, Barnes & Noble, Apple Books, and Google Books. The successful launch of Power, Beats, and Rhymes under the SEEQER imprint not only validated the agency’s model but also demonstrated my ability to deliver comprehensive branding solutions from concept to execution.

Navigating a Changing Landscape

As SEEQER took shape, I continued to build my personal brand, leveraging my social passion and civic engagement to connect deeply with my audience. The launch of Power, Beats, and Rhymes under SEEQER’s banner further solidified my reputation as a subject matter expert in branding, cultural competency, and narrative work. My strategic approach allowed SEEQER to navigate the rapidly evolving landscape of marketing, ensuring both the agency and my personal brand remained relevant and impactful.

The Results

The strategic efforts behind Power, Beats, and Rhymes and the formation of SEEQER have successfully positioned me as a leading voice in cultural competency and branding. Through meticulous planning, comprehensive execution, and a deep understanding of the cultural landscape, I have established SEEQER as a powerful force in the industry. The successful launch of SEEQER and its inaugural project, Power, Beats, and Rhymes, have demonstrated my ability to create brands that are not only impactful but also deeply connected to the communities they serve. As SEEQER continues to grow, my role as a thought leader and expert in the field is further solidified, driving long-term success and influence.